Dr. Brad Ictech

Sociological Social Psychologist

Dr. Brad Ictech, a pioneer in the field of applied sociological social psychology within digital marketing, brings a unique and powerful skill set to empower businesses and drive market success. With a Ph.D. and expertise in both quantitative and qualitative research methodologies, combined with over a decade of experience in the Information Technology industry, Dr. Ictech is at the forefront of leveraging social psychological insights for strategic marketing solutions.

Dr. Ictech’s educational journey encompasses a Bachelor’s degree in Sociology from Southeastern Louisiana University, followed by a Master’s degree in Sociology from the University of New Orleans, and culminating in a Doctorate in Sociology with a specialization in Social Psychology from Louisiana State University. Throughout his academic pursuits, Dr. Ictech has not only acquired advanced knowledge but has also shared his expertise by teaching college courses on Statistics at the University of New Orleans and Social Psychology at Louisiana State University.

Prior to founding OverDrive Digital Marketing, Dr. Ictech served as the Chief Analytics Officer for a prominent pediatric group, where his expertise in data analysis and social psycholgoical insights played a pivotal role in driving organizational growth and success. This diverse background in academia, industry experience, and leadership positions has honed Dr. Ictech’s ability to provide innovative marketing strategies that resonate with target audiences and deliver measurable results.

Through OverDrive Digital Marketing, Dr. Brad Ictech harnesses his comprehensive understanding of sociological social psychology, combined with his analytical prowess and IT industry expertise, to help companies effectively navigate the digital landscape, increase market share, and build strong brand connections. By intertwining social psychological insights, digital marketing strategies, and cutting-edge technologies, Dr. Ictech empowers businesses to thrive in an ever-evolving digital world.

Dr. Brad Ictech’s research and areas of specialization revolve around the impact of technology on social interactions. He has focused on exploring how smartphones affect face-to-face interaction, as well as the presentation of self on social media and within online gaming communities. These investigations delve into the complexities of virtual worlds and digital communication, shedding light on the evolving dynamics of human behavior in the digital age.

Notably, Dr. Ictech has published significant scientific articles that have contributed to his field of expertise. One of his notable works is “Virtual Worlds: Social Interactions Among Online Gamers Through Voice Chat,” which examines the dynamics of social interactions within online gaming environments. Another important contribution is the article titled “Smartphones and Face-to-Face Interaction: Digital Cross-Talk During Encounters in Everyday Life,” which investigates the impact of smartphone usage on face-to-face interactions.

Furthermore, Dr. Ictech brings valuable experience to his work through his extensive background in website development. With over two decades of experience, dating back to 1999, he has actively contributed to the web design industry. This hands-on experience and technical expertise further enhance his understanding of digital communication and its effects on human interaction.

Overall, Dr. Brad Ictech’s expertise lies at the intersection of social psychology, communications technology, and digital marketing. Through his research, publications, and professional experiences, he continues to make meaningful contributions to understanding the complexities of social dynamics in the digital realm.

Published Works

• Ictech, B. (2019) Smartphones and Face-to-Face Interaction: Digital Cross-Talk During Encounters in Everyday Life: Digital Cross-talk During Encounters in Symbolic Interation
• Ictech, B., Seiler, S. (2018) Goffman, Erving (asylums, presentation of self, interaction rituals) in The SAGE Encyclopedia of Surveillance, Security, and Privacy.
• Seiler, S., Ictech, B. (2015). Chapter Three – Relationship Formation & Maintenance via the Internet in The Virtual Enemy: The Intersection between Intimate Partner Abuse, Technology, and Cybercrime.